See the work at http://www.yslblackopium.com

Targeting an audience of women between 15-25 years of age, the second screen technology allows the userto connect 2 devices and join YSL Black Opium muse Edie Campbell in a nightout.

Advertising Agency: BETC Luxe, France
Managing Director: Brune Buonomano
Account Manager: Clément Roumegous
Creative director: Jasmine Loignon
Integrated artistic director: Vianney d’Henripret
Copywriter: Gabrielle Attia
Production: BETC Pop
Head of BETC TV Production and of BETC POP: Fabrice Brovelli
Head of Digital & Integrated Production: Bao Tu Ngoc
TV Producer: Coumba Fall
Music Creative Director: Christophe Caurret
Production house: Iconoclast
Sound production: Green United Music
Director: Louis de Caunes