This poster for a firm of attorneys ran in several nightclubs, bars and restaurants. Targeted at mainly male-drinkers who over-indulge when it comes to alcohol, it illustrates the rather nasty things that happen in prison. So if you do have the unfortunate luck to ignore the warning and land up in the clink, at least you’ll have someone to call to get you out – 0861 BAILME.

Advertising Agency: Dojo115, Johannesburg, South Africa
Creative Directors: Marais Janse Van Rensburg, Mark Stoner
Art Director: Marais Janse Van Rensburg
Copywriter: Mark Stoner
Illustrator: Anton Fokweet
Additional credits: Morkel & Frik Du Preez
Published: March 2014