Advertising Agency: NEW BBDO, Paris, France Creative Directors: Bruno Léna, Stéphanie Bergues Conception / Copywriter: Jean-Romain Sparano Art Director: Pierre Massé Post Production: Delapost Published: January 2013

To defend Audi’s image and appeal with our limited marketing budget, we need smart ideas that create buzz with minimal investment. On Halloween we executed a guerrilla campaign dressing “regular” cars like Audis. The message: this Halloween every car can … Continue reading →