To defend Audi’s image and appeal with our limited marketing budget, we need smart ideas that create buzz with minimal investment. On Halloween we executed a guerrilla campaign dressing “regular” cars like Audis. The message: this Halloween every car can fulfill its dream and feel like an Audi!

Advertising Agency: Saatchi & Saatchi, Bulgaria
Creative Director: Vladimir Tzonkov
Designer: Robbert Shunev
Copywriter: Konstantin Trendaphilov
Published: December 2012