A story that goes to the heart in the truest sense of the word. The TV spot of the Swiss Heart Foundation calls attention to the most common cause of death in Switzerland: heart disease and stroke. The spot tells … Continue reading →

We sent packets containing poppadums shaped like piggy banks, with the rupee symbol engraved on it, to housewives from Tier-2 towns in India. The objective was to vividly demonstrate how savings can grow manifold, and asked these women to change … Continue reading →