We sent packets containing poppadums shaped like piggy banks, with the rupee symbol engraved on it, to housewives from Tier-2 towns in India. The objective was to vividly demonstrate how savings can grow manifold, and asked these women to change … Continue reading →

Advertising Agency: Makani Creatives Pvt. Ltd., Mumbai, India Creative Directors: Ashish Makani, Sameer Makani Art Directors: Prachi More, Prasad Rao Copywriter: Simran Wadhwa Published: December 2012