The name of the initiative is a play on words in German, since it on the one hand means „helmet courage“ and on the other hand sounds like very common German name „Helmut“. Advertising Agency: M&C Saatchi, Berlin, Germany Creative … Continue reading →

Advertising Agency: Fuel, Lisbon, Portugal Creative Directors: Marcelo Lourenco, Pedro Bexiga Copywriter: Marcelo Lourenco Art Director: Pedro Bexiga Agency Producers: Pedro Silva, Rita Santos Director: Fred Oliveira D.O.P.: Sergi Gallardo Production Company: Krypton Production Director: Alexandra Ribeiro Sound: Som de … Continue reading →