The name of the initiative is a play on words in German, since it on the one hand means „helmet courage“ and on the other hand sounds like very common German name „Helmut“.

Advertising Agency: M&C Saatchi, Berlin, Germany
Creative Director: Bjoern Bremer
Art Director: Christin Betge
Copywriters: Katja Seydel, Hannah Scherber
Director: Kay Becker / HIMHIMHER Berlin
Photographer: Max Menge
Make-up: Juliane Polak
Published: September 2015