During this year’s Pride parade in Stockholm, 7-eleven wanted to show they’re open to everybody – literally. Thus, they transformed one of their stores into a wedding chapel where people could celebrate their love and get married for real. One of the very few openly homosexual Imams, Ludovic Mohamed Zahed, married a lesbian Islamic couple with massive support from the Swedish people.

Advertising Agency: Wenderfalck, Stockholm, Sweden
Creative Director: Linn Jacobsson
Art Director: Jens Johnsson
Additional credits: Isabella Rönnmark, Emma Singhoffer
Published: August 2014