To reach Designers with passion for typography, we created a font of our own and simply changed around the letters. So upon installation it now shows our recruitment ad instead of the usual font preview.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Director: Goetz Ulmer
Creative Directors: Andres Blumenthal, Simon Hiebl
Art Director: Pavel Bondarenko
Copywriter: Heiner Twenhaefel
Designers: Paul Hoerner, Carina Flock
Post Production: Maedchenfilm
Published: January 2014