When people are working out and start feeling like they are about to pass out they need a drink to rehydrate themselves to continue with the routine. Thinking of this, Powerade gives them a new challenge when they are looking for what they are after. We’ve created a bottle to exercise where and whenever you’d like. This new bottle weights in between 1 and 3 kilos, comes under a new design and is sold at regular stores and gyms. On the back side, the label reads “When you feel worn out, Powerade keeps you going”

Advertising School: Brother Ad School, Buenos Aires, Argentina
Art Directors: Pamella Souza, Leila Rosli Caram
Copywriters: Elena Gladysheva, Matias Mobilia
Published: November 2013