Case movie: http://www.youtube.com/watch?v=gZnixAu33-Y
The Casinó Campione d’Italia stands out for its fun-based approach to the world of gaming. 50 taxis in Como, the nearest city to Campione, are turned into mobile roulette wheels, complete with ball. Before starting, the customer lays a stake and tells the taxi-driver. When they reach their destination, if the customer has won they are given free admission to the Casinó and a dinner at one of its restaurants, and if they lose, free admission to the Casinó only.
Advertising Agency: AdmCom, Bologna, Italy
Creative Directors: Manuel Dall'Olio, Mirella Valentini, Massimo Valeri
Art Director: Manuel Dall'Olio
Copywriter: Enrica Gissi
Strategic planner: Gianluca Boninsegna
Account: Emiliana Palazzi
Post production: Alessandra Bigatti
Published: December 2011