In their first collaboration, Bos and the Montreal SPCA have created a spot for the Web and TV starring Sultan, a womanizing tomcat who’s a compulsive breeder. The campaign aims to educate people on the importance of sterilizing their pets, especially in Montreal where there’s an overpopulation of cats.
Advertising Agency: Bos, Canada
Creatives: Isabelle Giguère, Hugo Léger, Amy Maloney
Director: Olivier Ménard
Production: Bos
Account services: Simon Essiambre
Music: David Hodge/Finger Music – Brent Carter