AAUW fights to promote equity and education for women and girls. A pillar of that fight is equal pay. Lady Dollars shows the harm of the gender pay gap on a practical level. In addition to the Chrome Extension, which adds 20% to product prices, the campaign website provides information, resources, and a video, all designed to educate and encourage action to close the gender pay gap. The extension will be updated throughout the year to reflect every Equal Pay Day.
Lady Dollars
Video of Lady Dollars