The First Ever Instagram Street Banner by Aldo. What we did was simple. We placed a sign, with a bell in the middle of busy street. The sign instructed people to take a pic of their shoes, upload it to Instagram, hashtag #ALDO and add their shoe size. A huge mobile Aldo shoe box then appeared, and inside a pair of Aldo shoes just for them.
Advertising Agency: smoyz, Tel Aviv, Israel
Creative Director: Yael Linen-Zuchman
Art Director: Liza Fomichov
Copywriter: Niko watts
Client manager: Liron Bashan
Project managers: Michal Hanan, Maayan Elbogen
production: Natalie Wiesman
Published: October 2012