see the work at http://like4lives.com

The Australian Koala Foundation’s new social media initiative, Like for Lives, urges people to post a picture of a koala on Instagram or Facebook together with the promise: For every like this picture gets, I will donate 50 cents to savethekoala.com. The immediate goal is to spread awareness of the very real threat of extinction facing koalas. And raise money to help fight it. Because let’s face it, who could resist helping a friend raise money for cute koalas – especially when the koala’s doing the asking.

Advertising Agency: M&C Saatchi,
 Stockholm, Sweden
Production company: The Brewery