Axe: The evolution of hooking up

Advertising Agency: Digital Republic, Cairo, Egypt
Creative Director: Karim A. Yusuf
Senior Copywriter: Rami Boraie
Arabic Copywriters: Ahmed Safi El-Din, Mostafa Kerdani
Account Manager: Bassel El Sawy
Account Executive: Dina El-Tonsy
Production House: Full Frame Productions
Director: Yahya Ismail
Executive Producer: Mostafa Al Faramawy
DOP: Ahmed Tahoun
Art Director: Hend Haider
Editor: Baher Rasheed
Music Composer: Wael Alaa
Published: November 2014

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