Sing the hits of MISTERMR.BIGSUGARRAYJAYZZTOPSUZARA”. Relief from sore throat for up to 12 Hours. Hexetidine Bactidol.

These were the posters made for the longest videoke session in the Philippines, Bactidol’s 12-Hour Singathon. The posters demonstrate the power of a protected throat by showing what a person can continuously sing through seamless song and artist mashups executed as neon signs, a typographic form reminiscent of the actual event.

Advertising Agency: JWT, Manila, Philippines
Creative Director: Dave Ferrer
Art Directors: Bob Cruz, Drea Dizon
Copywriter: Maan Bautista, Y2 Villanueva
Illustrator: Bob Cruz, Drea Dizon
Additional credits: Rommel Cortes / Fixstop
Published: March 2012

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