In partnership with creative agency Will, BC Children’s Hospital Foundation has set its sights on creating the world’s largest online snowball fight to help make the holidays a little brighter for over 86,000 patients who are treated at The Hospital each year.
By donating at SnowballFightForKids.ca, people are rewarded with a virtual snowball that they can throw at their friends on Facebook, challenging them to continue the fight. With throwing options like ‘The Corkscrew,’ ‘Triple Whammy’ and ‘The Just-Chuck-it,’ BC Children’s Hospital Foundation is hoping that the fun will spread and result in a flurry of online donations, which will support critical needs, including the most advanced medical equipment, innovative research, and the recruitment of the brightest medical minds.