Brahma Beer: Ride for Peace

Two rival teams drove to the match together in the same bus to show that against violence we all have to play on the same side.In Brazil, the arrival of teams in the stadium is an important moment. As a rule, each team arrives in its own bus at the stadium and it received by fans, needing police force. We invited Santos FC, Pelé’s eternal team and Sao Paulo, three-time world champion to break the rule. The bus was divided in half carrying the colours of both teams and showing a peace statement that explained the action.

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