I am a fan of the International Style AKA Swiss Style. I love the grids, the simplicity of forms and the organization that make things look right. Branding is one of the areas that this style can definitely be applied and the BR/BAUEN design studio did an excellent job on their own visual identity as you can see in the images below.

BR/BAUEN is a design studio based in Brazil, focused on branding projects, we are recognized worldwide by the craftsmanship and design finish we put into each project. Thanks to this careful approach in our work, we have won numerous awards, as work published in magazines and books, digital creative awards in the major networks in the world including Behance, apart from participation in the 10th Biennial of Brazilian Design. We believe in functional design and the power a graphic design has to change the perception of a business. We speak of projects designed with knowledge, strategy and a deep philosophical reflection on market and business.

BR/BAUEN 2Yrs – Reel from BR/BAUEN on Vimeo.

The concept for our brand identity is neutralitity, not only in type but in colors. We are the background and base for clients and their brands to evolve and gain brand perception improvement. Our brand positioning is based on our core beliefs in the practice of design. “We Design Brand Perception” is the materialization of the work we develop.

For more information visit http://brbauen.com/en/