No external application must be downloaded to gift or redeem a Budweiser or Bud Light via Facebook. People who click on the News Feed post will be taken to a customized mobile or desktop experience to send or claim a beer. Gift delivery and fulfillment is powered by Gratafy, whose merchant integration technology platform enables simple in-venue mobile redemption. To send a friend a beer, visit Budweiser.com/budsforbuds or BudLight.com/birthday.

Advertising Agency: AKQA, USA