Call it Spring: Bus station karaoke

To raise awareness to the new Call It Spring store, we transformed a regular bus station into a Karaoke station, making our fans the stars, giving them their 15 minutes of fame and spreading the word of the new Call it Spring store.

Advertising Agency: smoyz, Tel-Aviv, Israel
Creative Director: Yael Renne-Assaf
Account manager: Maayan Elbogen
Copywriter: Niko Watts
Designer: Tom-Lee Maimaran
Additional credits: Michal Hanan, Liron Bashan, Natali Tal Waisman

Published: February , 2013

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