Back to school doesn’t mean the same thing for everyone. Talk to your kids about bullying before it starts.

Advertising Agency: john st., Toronto, Canada
Executive Creative Director: Angus Tucker, Stephen Jurisic
Creative Director: Niall Kelly
Art Director: David Glen
Copywriter: Noah Feferman
Designer: Pawel Rokicki
Photographer: Thomas Dagg
Retouching: Gas Co
Producer: Andrew LaGrave
Account Supervisor: Matty Bendavid
Published: September 2015