Just Around the Corner is a campaign for HSBC to communicate the merging of HSBC Oman with Oman International Bank. Staudinger + Franke is a visual studio from Austria that took this project and created an amazing case study. Enjoy!
For more from Staudinger + Franke visit staudinger-franke.com/.
HSBC is a worldwide operating banking and financial services company.
To communicate the merging of HSBC Oman with Oman International Bank we were commissioned to realise the visuals for the campaign.
The Idea
HSBC is operating global and connecting Oman to the rest of the world and wherever you are, you will find a branch that connects you to your home bank, just around the corner.
The layout from JWT Dubai.
The Realization
First rough composition before we went to Oman to shoot additional elements.
Shooting in and around Muscat/Oman.
First rough composition after the shoot in Oman.
Work in progress.
Final background with rough color corrections.
Most elements are from our stock library.
Final Version