São Paulo is one of the most populous cities in the world. And with that, subways get overcrowded. How can Café Suplicy, a coffee brand in Brazil, help?
Simple: by encouraging people to wake up before there is anyone on the subway. We’ll turn Café Suplicy’s coffee capsules into subway tickets valid until 6:30 a.m. These capsules will come with a bar code that is read by the turnstile as a regular subway ticket. This way, we’ll not only help people to wake up on time, but also help.

SUBWAY CAPSULE