Concern are a charity that carry out aid work which reaches the world’s poorest, no matter where they are. Sometimes that means the only way to access people is on foot.

We needed to tell the story behind the charity’s workers in a way that a new, younger audience would understand because right now the perception is that Concern is “old and stuffy”.

To do this we decided to tap into their world and use a medium they actively engage with, vlogs.

We contacted New York based vlogger Seth Fowler and asked him to do a shoe review with a difference, because these shoes belonged to someone different and they had a story to tell.