The Converse brand has long represented a blank canvas for creativity, and the brand-sponsored “Chuck Hacks” provide new inspiration to fuse creativity and technology to provide new product functionality. We were tasked to come up with an inspiring yet achievable hack while incorporating a seasonal / weather element. So, we created a 3D-printed translucent Beacon logo that lights up in different ways to provide weather alerts. The beacon itself can either be sewn directly onto the side of a shoe, or attached via a set of snaps that allows it to be removed.

Advertising Agency: Chapter, USA
Technology Partner: Mark Hellar
Director: Adam Warmington
Music: The Strange Land