Craghoppers clothing brand has some of the most protective outdoor trousers on the market, people just don’t know what they’re missing out on… Or do they?
A quick search on the internet and you will read about the common dream of being naked in public, our subconscious is telling us we don’t feel protected! We have taken this fun and entertaining idea to deliver a strong functional message.
The new Craghoppers Trouserless Nightmare campaign that has just gone live features film, print and digital executions that target a new, younger audience, and breaks through the outdoor clothing category’s usual summit celebration approach.
This is the first film created under the partnership between Craghoppers and Pablo, who joined forces last year. Shot in the beautiful landscape and forests of Brazil, it reflects Craghoppers ambition to be the clothing of choice for world travel.