Big Picture Entertainment, MOCEAN and 20th Century Fox just won a Clio Grand for Deadpool’s Bob Ross Trailer “Wet on Wet” — receiving the highest honor in the Trailer Innovation category — for reimagining movie marketing.
Big Picture Entertainment partnered with Fox to develop and execute an iconic piece that – beyond enticing movie-goers – would have a lasting impact on an audience bombarded by daily marketing.
The, now notorious, ad earned $700+ million worldwide in box office sales*. Deadpool 2 ranked #1 on opening weekend and is hailed as one of the most successful R-Rated movies of all time**.
Video of Deadpool’s “Wet on Wet” Teaser