Dell Play Through was created to kick off Dell’s sponsorship of the Match Play golf tournament, held March 23–27 in Austin. The game lets players explore the city through a nine-hole golf course, laid out to include some of its landmarks: the Paramount Theater, Franklin BBQ, and the Texas State Capitol. The first hole even winds up on the steps of the Driskill Hotel (where, presumably, it’s easier to get a drink than in the real one). The game takes the player through the city with a virtual street view that includes not just the famous spots, but every building that lines the course. The course includes holes with names like “Stay Classy, Austin,” and “Keep Hole 5 Weird.”

Advertising Agency: Y&R, New York, USA
Chief Creative Officer: Leslie Sims
Global Executive Creative Director: Christian Carl
Creative Director / Copywriter: Mike Spiegel
Creative Director / Art Director: Cynthia Wang
Head of Design: Hamish McArthur
Associate Design Director: Jason Borzouyeh
Executive Director of Integrated Production: Greg Lotus
Director of Interactive Activation: Catherine Patterson
Executive Integrated EP: Sam Cernichiari
Assistant Producer: Brittany Hager
Director of Marketing: Diana Melton
Assistant Account Executive: George Rainaldi
Director Creative Technology: Craig Elimeliah / VML
Senior Development Engineer: Josh Wolf
Senior Project Manager: Andrea Rey
Production Company: MediaMonks
Strategic partner: Foursquare
Head of Marketing Partnerships: Justin Breton
Chief Marketing Officer: Kinjil Mathur
Course Architect and Golf Pro: Matt Ginella