In love, actions speak louder than words, and actions certainly speak louder than retweets. An original and iconic favorite to many, Diet Coke is spreading the love this fall by thanking its fans with public displays of affection that go well beyond the standard brand retweet. Today, Diet Coke introduces “ReTweets of Love,” a new social campaign championing fans who share their unwavering love for the great taste of Diet Coke on social media. The Twitter-led campaign will return the love to fans in a major way by surprising dozens of them with their tweets reimagined in clever ways in unexpected places this fall. “ReTweets of Love” is an extension of Diet Coke’s overarching “Get a Taste” campaign, which was introduced last fall.

Advertising Agency: Droga5, USA