This June, Domino’s introduced Dom, its new virtual voice ordering assistant, on its apps for iPhone and Android. While other voice-controlled devices attempt to do everything and know everything, Dom is all about one thing: ordering pizza. The spot shows one man discovering just how single-minded Dom really is.

Advertising Agency: CP+B, USA
Chief Creative Officer: ​Ralph Watson
Executive Creative Director: ​Tony Calcao
Creative Directors: Andrew Lincoln, Matt Talbot
Associate Design Director: Scott Pridgen
Associate Creative Directors: Mona Hasan
Senior Art Director: Edi Inderbitzin
Account Director: Alex Guerri
Tech Director: Harold Jones
Experience Director: Rich Giuliani
Producers: Julie Vosbourgh, Jake Johnson
Jr. Producer: Rachel Noonan
Content Supervisor: Stacy Geldzahler
Content Managers: Sam Carolan
Designer: ​Tim Opsahl
Digital Artist: Brett Reiland
Motion Design Director: Andy Schulman
Project Manager: Samantha Calvert
Executive Business Manager: ​​Katherine Graham-Smith
Business Affairs Manager: ​​Daphne Papadopulos