Emmapi doesn’t ask them to pose.

In Italy all advertising campaigns for kids show them posing in a sad attitude, just like adults. Emmapi’s clothes are comfortable and casual and go against the mainstream approach.

Advertising Agency: Tita, Milan, Italy
Creative Director: Giuseppe Mazza
Art Director: Annamaria Santoro
Copywriter: Sara Nissoli
Photographer: Piero Martinello
Account: Chiara Orlandi
Published: September 2012