Equilibra (Balance) is a mineral water company that uses all of its earnings in the construction of water wells in Africa thereby improving the lives of hundreds of children. This campaign demonstrates that it is easy to do a little bit of good to balance out the little bit of bad we sometimes do simply by drinking Equilibra mineral water.

Advertising Agency: Atalah & Viveros, Viña del Mar, Chile
Creative Director: José Atalah
Art Director: Alexander Rengifo
Copywriter: José Atalah
Illustrator: Boris Kúleba