The New 500L has the biggest glass rooftop in its category. It’s so big that it can fool even the sharpest eyes, confusing a starving eagle when it hunts for its lunch.

Advertising Agency: Leo Burnett, Berlin, Germany
Chief Creative Officer: Andreas Pauli
Executive Creative Director: Andreas Laeufer
Creative Directors: Axel Tischer, Gabriel Mattar
Art Director: Felipe Cury
Copywriter: Rodrigo Linhares
Agency Producer: Gabriele Sanchez-Palacio
Account Supervisor: Kirstin Schmitt
Advertiser’s Supervisor: Giuseppe Fiordispina
Account Manager: Allessia Bellini
Production Company: Tony Petersen Film
Producer: Fabian Barz
Director: Zoran Bihac
D.O.P: Felix Leiberg
Lighting: Theo Lustig
Editor: Ilka Risse
Editing Company: First Eight Berlin
Music: Fritz Ratwg / You Guys Music
Sound Design / Arrangement: Hesse Studios
Post Production: Arri Mitte Berlin