Just one non-original part changes the whole story.

A print campaign for Fiat from Leo Burnett Tailor Made, Brazil, points out that ‘just one non-original part changes the whole story’. Each execution contains an item that lends a whole new nuance to the outfit.

Advertising Agency: Leo Burnett Tailor Made, Sao Paulo, Brazil
Creative Directors: Marcelo Reis, Guilherme Jahara
Art Directors: Raphael Taira, Alexandre Pagano, Bruno Mukai
Copywriters: Joao Caetano Brasil, Filipi “Maca” Longuini
Photographer: Rodrigo Ribeiro
Published: February 2012

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