Natwerk was asked to help launch new Seafood brand Fish Tales, who wanted to promote their line of sustainable fish products. As most consumers don’t buy fish because they think preparing fish is complicated, their mission was to show them it’s not hard at all. With that in mind we created The Worlds Shortest Cooking Show, fish recipes in just 15 seconds, because if you can explain a good fish-dish in 15 seconds, cooking fish can’t be all that difficult. And to express the transparency and sustainability of the brand, they recorded each episode right at the sustainable-fisheries Fish Tales fish comes from. Hosted by topchef and Fish Tales owner Bart van Olphen himself.

Advertising Agency: Natwerk, Amsterdam, The Netherlands
Creative Director: Frank de Ruwe
Art Director: Kristian van Kuijk
Released: October 2014