Driving fast, drunk and without a seatbelt is a good way to save a life.

Advertising Agency: CLM BBDO, Boulogne-Billancourt, France
Creative Directors: Matthieu Elkaim, Benjamin Marchal, Olivier Lefbvre
Art Director: Nicolas Hurez
Copywriter: Julien Perrard
Art Buyer: Sylvie Etchemaite
Account Director: Nicolas Fabre
Head of Planning: Guillaume Martin
Photographer: Anthony Lietart
Production: Mécanique Générale
Published: April 2013