When the Original GARDENA System (OGS) came out in 1968 it changed watering forever.
Idea: The reliability and versatility of the OGS enables gardeners to bring any kind of rain – and therefor is the real cause, why rain became one of the most common issues in popular music in the last 50 years.
Solution: The reliability and versatility of the OGS was communicated by referring to well known songs from the last 50 years, which mention rain in their title.