„Mens sana in corpore sano“ Even those Romans knew that a healthy mind is nothing without a healthy body. And vice versa. So, in order to get more people engaged with the German University Sports Federation, we launched a campaign to dramatize what happens when you don’t do sport during your studies. Because at the end of the day everybody who studies wants a job after graduating.

Advertising Agency: M&C Saatchi, Berlin, Germany
Creative Director: Bjoern Bremer
Art Director: Marian Paul
Copywriter: Katja Seydel
Photographer: Paul Gerwien
Production company: Bears Calling
Published: September, 2014