CONTEXT: We live in the age of fake news and social media. GloboNews, the largest news channel in Brazil, needed to reconnect with its audience and show why credibility is so important. So, in 2017 it launched PRISMA, a conference that brought together some of the most prestigious experts in the country to discuss the hottest topics of today.
IDEA: To promote PRISMA we invited young Brazilian designers to interpret the event’s main topics like, New Politics /New Citizens, Smart Cities and Social Entrepreneurship using only typography. The result was a diversity of posters that represented the discussions in surprising ways.