GoDaddy wanted to tell people how easy it is to make a website with their Website Builder Tool. So, they bought media on the Toronto Subway, taking over 20 subway cars. We know that without WiFi commuters have undisturbed time to think about their lives, and maybe even business ideas. And we noticed our poster ad space was placed conveniently right above commuter’s heads. So, we turned them into thought bubbles. Making it look like every day people were coming up with brilliant business ideas on their daily commute. And to inspire everyday entrepreneurs to get their ideas out of their heads and onto the web.