How do you advertise an outstanding TV-experience in High Definition? Especially for people who can’t yet see in HD? With a spot which is directly aimed at the target group. People who enjoy great movies at home on TV. People who – like filmmakers – share a passion for intense pictures and vivid details. And with an idea which focuses on the most important thing when watching TV – the eyes. The result? A story of warning, nicely wrapped as a fairytale. And of course with a twinkle in the eye: It’s the night all eyes left.

Advertising Agency: Hello, Munich, Germany
Creative Director: Marc Strotmann
Art Director: Konstantin Keim
Copywriter: Tommi Böck
Director: Misko Iho
Aired: October 2012