The makers of epic assassination game Hitman gave a weirdly dark twist to their upcoming new release, asking users to decide which real-life evil celebrity Gary – Busey or Cole – should be included in the new game, as a target to be hunted down.

Advertising Agency: Omelet, USA
DP: Benjamin Kitchens
Producer: Alexis Celic
Executive Producer: Michelle Craig
Production Design: Ritchie Kremer
Production Company: UNIT9
Published: April 2016