Take it all with you – to a place where there’s nothing. Under the reversible rear panels in the cargo area is a removable, water-resistant utility box to keep valuables out of sight or dirty, muddy gear out of the way. The style of a sedan with the utility of an SUV.

Advertising Agency: vrtc, Houston, USA
Art Directors: Hugo Rocha, Octavio Zarate
Copywriter: Ana Zuniga
Account Director: Octavio Orozco
Photographer: Mauricio Candela
Production: Ramiro Gallegos
Designers: Jorge Regin, Mary Musco
Storyboards: Quetzal Cárdenas, Citlalli Cárdenas
Published: December 2013