The power of victory in your hands. The Crosstour’s smart technology lets you start your engine with a push of a button, and shit your transmission right from the steering wheel with the racing-inspired paddle shifters.

Advertising Agency: vrtc, Houston, USA
Art Directors: Hugo Rocha, Octavio Zarate
Copywriter: Ana Zuniga
Account Director: Octavio Orozco
Photographer: Mauricio Candela
Production: Ramiro Gallegos
Designers: Jorge Regin, Mary Musco
Storyboards: Quetzal Cárdenas, Citlalli Cárdenas
Published: December 2013