Tasked to put the spotlight on the culture of the brand’s main consumers, the Dutch construction workers, Phenomenons thoroughly investigated the local DIY-culture. The Amsterdam based idea company discovered the real stories from the construction workers themselves.

Three 45 seconds films, various portraits and stories about perseverance, creation and purpose are shared with the Dutch market. Phenomenons brought on board director Bear Damen (CZAR Amsterdam) to bring these stories to life.