Four battle-scarred home nations rugby players star in a new digital outdoor campaign for Howick, the House of Fraser menswear brand. Howick’s new ‘Man’s Wear’ campaign features the England team’s Anthony Watson, Scotland’s Blair Cowan, Ireland’s Ian Madigan and Welsh outside-half Dan Biggar. Each player is sharply dressed in Howick’s new autumn/winter collection and sporting the ultimate Howick ‘Man’s Wear’ adornment – scars from the rugby pitch, including eye and head gashes and taped up fingers.

Advertising Agency: BMB, UK
Creative Director: Matt Waller
Art Director: Olly Wood
Copywriter: Martin Headon
Account Director: Richard Wilcock
Agency Producer: Izzy Toft
Photographer: David Clerihew
Director: The Production Factory
Producer: Tessa Maxwell
Post Production: Smoke & Mirrors