Simplicity is something that every designer wants to achieve. From the International Style movement and the evolution of print to the days of web and now mobile apps, we are always trying to translate the needs of content into effective designs. Besides that, there’s also branding and other things to consider and I think Artur Napierajczyk did an excellent job for the I Amsterdam project, the official portal of the City of Amsterdam.

I was tasked to prepare the redesign for the iAmsterdam.com – the official portal website of the City of Amsterdam.

For more information about Artur check out his website at http://www.napierajczyk.com/